Search portal with video profiles goes live

We are happy to announce that on November 5, after intensive preparation, our new Internet portal went live. Thanks go once again to everyone who helped us in any way in making this venture the success that it is!

First ten banks and portfolio managers online

Ten innovative institutions wanted to present their video profiles in our portal from the very start. They will go down as trendsetters in the history of this new form of client referral.

Media campaign launched

It is very encouraging that we are now widely known among banks and portfolio managers in Switzerland and Liechtenstein. We will now concentrate on approaching private banking clients locally and abroad through an initial PR and ad campaign launched this week in a number of Swiss financial publications. 

For dissatisfied private banking clients

We want to become the first address as soon as possible for those investors who are potentially about to leave their current client advisor and who would like to refocus. This might take the form taken by well-known real estate search portals for the housing market.

Clients want security, competence and sympathy

In choosing a bank or portfolio management company, reputations will continue to play a leading role for new clients. The decisive question when choosing the right assets manager, however, is whether the firm has a client advisor to match the client’s personality too. And this is precisely where the video profiles at Switzerbank.com give new clients a hitherto unique basis for their decisions.

www.switzerbank.com: portraits of client relationship managers

Switzerbank team gallery

Our team celebrates going online (front row from left): Karim Bia, Bhoopathy Murugaswamy, Thomas Haueter and back row: Daniel Isler, Werner Mattes, Rajesh Varadarajan and Bruno Blattner; André Lernhart and Chris Kälin are not pictured.

Ad campaign in “NZZ”, “Finanz & Wirtschaft” and other print publications.

Our clients give their homepages a fresh look

The video profiles on Switzerbank.com are produced by outside TV professionals who work on documentaries and people programs for a variety of stations. The resulting films and photos are transformed into attractive Internet elements using the very latest technology.

For insertion in any Web site

The first-class video profiles can easily be integrated into any homepage. Guided by brief instructions, all the Webmaster needs to do is to insert a single line of code into the Website to make the videos available for visitors to play. They are produced in such a way that they can be played without any difficulty by all popular Web browsers – even when the Internet connection speed is slow.

Video portraits at www.Thalmann-Verling.com

Video portraits at www.Portfolio-Consulting.ch

Two examples of clients who have added the videos to their company Web sites.

Thanks to our software engineers

The Internet application for Switzerbank.com was mainly developed by three people: Bhoopathy Murugaswamy and Rajesh Varadarajan, both from India, realized the database application and the Internet GUI, while André Lernhart was responsible for the basic system.

Details on Switzerbank team members

Our core IT development team from left to right: Rajesh Varadarajan, André Lernhart and Bhoopathy Murugaswamy.