Our gallery of client advisor profiles keeps growing

The response to our roadshows in March and April was very satisfactory (see also short video). As a result, several banks and portfolio managers have already signed contracts with us – including a major cantonal bank. In a few weeks their client advisors will be published on Switzerbank.com with detailed profiles including photos and videos.

50% introductory discount plus PR effect

Until the official launch of the profile gallery on September 1, 2007, clients joining us early can take advantage of a 50% introductory discount in the first year and benefit from the PR effect locally and abroad following our portal’s official launch.

Our sales team (f.l.t.r.): Bruno Blattner, Thomas Haueter and Christopher Kälin.

TV pros produce our videos

Private banking demands the highest quality standards when it comes to communicating and presenting ourselves to the public, which is why we have engaged first-class specialists exclusively to produce the multimedia profiles.

Experience with ‘People’ TV programs

Our director Karoline Wirth (pictured right), for example, headed up the directing team of the TV magazine “PEOPLE” on Sat.1 Switzerland. Without exception, the camera operators also have many years’ experience making documentaries for prestigious TV broadcasters.

Best of Swiss Web Award

The Internet portal was developed by the software engineers at Icontel, which received a ‘Best of Swiss Web Award’ in 2004.The Zurich-based Google service provider Angelink ensures that Switzerbank.com appears far up the list of hits on the search engine.

Videos on the Internet: Companies exploit new options

XTENDX converts our TV people’s film material into videos suitable for the Internet. The company also works for CASH TV, Swiss Economic Forum, Finance Forum and other well-known platforms. Finally, secure Internet communication is ensured by PrivaSphere, whose solutions are used by banks, attorneys and other clients handling sensitive data.

Professional video profiles help clients choose their advisor based on sympathy.

Making of: Director Karoline Wirth and cameraman Frank Messmer producing a video profile.

Applying the sympathy factor when choosing a bank

Five percent of Swiss private banking clients intend to change their bank in the next 12 months, according to a recently published study. The ‘sympathy factor’ seems to be important when choosing a bank.

How can the sympathy factor present the bank and the concrete client advisor authentically and so acquire some of these people as clients?

Our multimedia Internet profiles of private banking client advisors open up new, entirely untapped business potential. It is a welcome portal for receptive clients used to using the Internet.

Tagesanzeiger article (PDF)

The sympathy factor decides: list of the most sympathetic Swiss banks according to the ‘Tagesanzeiger’ of May 23, 2007.