ICT in Finance (01.11.2010)
"Easy entry to social media for financial institutions.". Article on Switzerbank and the trend to present bank client advisors in the Internet.

Sonntagszeitung (10.10.2010)
"Individual matching instead of arranged marriage;. Insights into Switzerbank's startup history.

FiNews.ch (18.09.2009)
"Die Online-Kantonalbank-Kundenberater".
Report on Switzerbank's study in a leading Swiss news portal.

University of Lucerne HSLU (15.09.2009)
"Neue Studie: Kundenberater im Internet auswählen".
Report on Switzerbank's study by Dr. Nils Hafner.

Schweizweit (31.03.2008)
"Banker: auf Kundenfang mit privaten Offenbarungen".
Report on Switzerbank.com in German/Austrian/Swiss TV channel 3Sat.

Tagesschau-Nachrichten (20.03.2008)
"Anlageberater privat im Web. Rekrutierung von Kunden durch Sympathie".
Report on Switzerbank.com in Swiss TV's daily online news.

10vor10 (18.03.2008)
"Charme-Offensive von Private Bankern". Swiss TV report on the new private banker search portal with matching methods based on interpersonal liking.

CASH special (23.11.2007)
"Trau, schau, wem". Brief reports on the launch of the new private banker search portal.

Handelszeitung (21.11.2007)
"Liebe Anleger". Brief reports on the launch of the new private banker search portal.